How to
How to make a TikTok video from photos
November 1, 2026 · 3 min read
TikTok is a video feed, but plenty of brands do well there with simple, well-made product videos. Photos you already have can be the whole thing.
1. Use Vertical 9:16
TikTok is full screen on a phone. Choose 9:16 so nothing is cropped or framed with bars.
2. Move fast at the start
Open on a strong close-up and keep each photo on screen briefly. Put one short line on screen early so people know what they are looking at.
3. Leave room for TikTok's buttons
Like Reels, TikTok places buttons and captions over the right side and bottom of the video. Keep your words and logo in the middle.
4. Download and upload
Export the MP4, save it to your phone and upload it in TikTok, where you can add sound and a caption. The same ad also exports for Instagram Reels and Stories.