Blog
Practical notes on making better ads.
Simple advice about choosing photos, adding movement and making ads people understand quickly.
Why video
Photos beat nothing. Video beats photos.
A little movement can make the product photos you already have work harder in a busy feed.
September 22, 2026 · 4 min read
Craft
The three-photo rule: how to shoot for a reel you haven't made yet
Take one wide photo, one detail and one close-up. That is usually enough for a useful product reel.
September 15, 2026 · 3 min read
Product
Why we built an editor with no timeline
Traditional video timelines are useful for editors. Most small businesses need a simpler place to start.
September 8, 2026 · 4 min read