How to
How to make HTML5 display ads from photos
November 1, 2026 · 4 min read
HTML5 ads are the moving banners you see on websites. Ad platforms ask for them as a ZIP file you upload as it is. You can make them from the same photos and words as your social ads.
1. Make the ad first
Build the ad as usual with your photos, words and brand kit. Then open Export and choose HTML5.
2. Check the size
The banner is made in your ad's main size — the shape you picked when you started the ad. One export makes one ZIP.
3. Add the click-through link
Type the page you want people to land on. It is written into the ad as a click tag, the standard way ad platforms read where a click should go.
4. Upload it
Many networks set a size limit for HTML5 ads, so fewer photos keep the ZIP lighter. Upload it to your ad platform as an HTML5 creative. Google Ads does not accept these yet.